Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Cox Media Group announced the fresh deal for TV and audio measurement on Monday morning. “With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services ...

The Nebraska State Patrol’s crackdown on drunken driving led to a surge of arrests in the Omaha area in 2024. The State Patrol’s Troop A recorded a 135% increase in driving under the influence ...

L. Brent Bozell III, founder of the conservative watchdog group Media Research Center, is Donald Trump‘s choice to lead the U.S. Agency for Global Media, the agency that oversees U.S. broadcast ...

This surge in high-end hotels paints a picture of ... in the Tourism Sector Performance Report 2023 by the Tourism Research Institute. The report says wellness and spa hotels are in line with ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

RedNote, a Chinese social media platform similar to Instagram and Yelp, has seen a massive surge in global popularity, particularly in the U.S. Chinese travel brands are leveraging this trend by ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

About 10 per cent of people arriving to live in Ireland in the year to April 2024 were seeking international protection according to new research from the European Migration Network Ireland ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The ... has reported on the media industry and the cable ...