Nielsen opens new offices in Mumbai and Bengaluru, eyes expansion
Global audience measurement firm Nielsen has expanded its Indian operations with the opening of new offices in Mumbai and ...
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Navigating media’s complexity with audience planning
Nielsen’s recently accredited Big Data + Panel measurement enables cross-platform advanced audience segmentation at scale. That’s great news for advertisers who can discover deeper audience insights ...
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Disney Extends Lead Over YouTube in January With 12% Share of TV Viewing
(Credit: Carmen Mandato/Getty Images) The Walt Disney Company extended its lead over YouTube in Nielsen’s Media Distributor Gauge in January, accounting for 12% of time spent watching TV – its ...
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College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge
NEW YORK – February 25, 2025 – Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media ...
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Disney beat all media companies in January TV viewership, thanks to CFP-boosted jump at ESPN
In January, the answer was “very important indeed.” Nielsen’s just-released The Media Distributor Gauge report for January 2025 has Disney topping all competitors with 12.0% of total TV ...