Nielsen6h
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts
Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...
Nielsen6h
Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures
Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and shifting consumer habits, highlighting banks and investment firms adapting to evolving market ...
Campaign Live1d
Understanding your audience with precision
Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of ...
Nielsen says time spent watching TV fell in February but streaming remained robust
TV streaming in the U.S. continues to rise amid declining cable TV viewership as Americans continue to move away from ...
Streaming Nearly Equals All of Linear TV in February, Despite Super Bowl
Broadcast and cable account for only about 44 percent of all usage in the month. The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline in linear TV viewing for the ...