Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

according to Nielsen data. “Squid Game” shattered records in 2024, becoming the most-watched series in a single week, with an astounding 4.9 billion minutes streamed from December 23 to ...

Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen ... in TV measurement and streaming TV data. As we continue to innovate and ...

In a strategic move ahead of Tata IPL 2025, JioHotstar has joined forces with global data analytics and audience measurement leader, Nielsen, to enhance digital ad measurement. This collaboration ...

Under the partnership, Nielsen will establish a sophisticated data pipeline to measure advertising effectiveness across JioHotstar's properties, leveraging its century-long expertise in audience ...

March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be ...

Connie Nielsen has joined the cast of the upcoming series “Robin Hood” at MGM+, Variety has learned exclusively. The 10 episode series was greenlit in September 2024 and recently began ...

In the digital era, image formats play a crucial role in delivering high-quality visuals while maintaining optimal website ...

It depends on which ratings service you believe. The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite ...