The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...