The Wall Street Journal on MSN10d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Awful Announcing13d
Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL
That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...