Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide ...

"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...