The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the ...

And, it has just signed a new multi-year agreement for local TV measurement from Nielsen in three of its markets. The new arrangement allows Hubbard Broadcasting to use Nielsen’s audience ...

Such optimistic tones have been absent from conversations between the two companies since late September, when Paramount claimed Nielsen’s fees were too high in an era when TV audiences have ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...

and streaming on Paramount+ and Pluto TV. Paramount has also licensed new Nielsen services as part of the agreement including Advanced Audiences, ad-supported streaming platform ratings to help ...

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen ...