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Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January
Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become ...
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Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big ... a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs across ...
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THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
In addition to bringing Big Data + Panel measurement to the market, Nielsen has ... products like Streaming Content Ratings (which feeds in Nielsen's Streaming Top 10) and Streaming Platform ...