Paramount Global Renews Contract With Nielsen After 4-Month Dispute
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
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Paramount Global, Nielsen sign new partnership, ending dispute
Paramount Global and Nielsen have entered a multi-year agreement, resuming their partnership. Nielsen will provide ...
Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
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PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT’S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
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Super Bowl 2025 Ad Spots Are More Expensive Than Ever Before (But Are They Worth It?)
Advertisers buying Super Bowl ad spots must spend millions to secure just 30 seconds, but the exposure for doing so can be ...