The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Adidas said it had "superior replacements" when a viral video showed a Nike Kobe sneaker falling apart on a basketball court.

Sneakers from Adidas, Nike, and Puma offer budget-friendly options with style, comfort, and functionality. The article highlights 10 affordable models starting around ₹2,999, such as Adidas Lite ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...

As you can see in the picture above, Edwards' signature adidas logo appears on the tongue of the unreleased basketball shoe. While it is hard to make out many details on the never-before-seen ...

Should Liverpool partner with Adidas from next season and see their agreement with Nike come to an end, it would mark a new era dawning at Anfield. And based on a fresh report, the Reds could be ...

Adidas, which has been gaining market share while main rival Nike struggles, has repeatedly delivered stronger results than it has forecast. Adidas said it should reach between 1.7 billion euros ...

The world No. 1 opened up about the latest tiger to join her ambush of jungle cats ahead of the Dubai Duty Free Tennis Championships, helping to design the logo that popped up on her Nike sneakers ...

Adidas expects to continue to grow this year after it reported higher sales across all markets for the final quarter of 2024 amid continuing weakness of its main rival Nike. The German sporting ...