Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

With the trademark now officially filed, it is clear that Nike is fully committed to building Bronny’s brand for the long ...

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this ...

Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...

Hiroshi Fujiwara brings his signature industrial aesthetics to the Swoosh's latest neuroscience-backed recovery sneaker.

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Disney has collaborated with Nike on officially-licensed merch ...

Sonny Vaccaro — the man who signed Michael Jordan to Nike and was portrayed by Matt Damon in “Air” — is returning to Reedley College. He’ll speak Friday as part of the school’s 100th anniversary ...

The U.S. men’s national hockey team made headlines over the weekend when it defeated Canada 2-1 in the gold medal final at the Winter Olympics, and now, Nike has dropped a new line of merch to ...

Fourteen years ago, Nike Basketball changed the game. Headlined, of course, by the iconic “Galaxy” Foamposites, Nike’s 2012 All-Star Weekend sneaker collection featured four space-themed colorways of ...

Nike is planning to celebrate the 30th birthday of its Swooshman mascot this year with his own sneaker release, as evidenced by the new teaser shared by the brand. Just moments ago, Nike posted a ...

Sportswear brand Nike has created an air-filled jacket that can be inflated and deflated, which is being worn by Team USA at this year's Olympics. Here, Nike chief design officer Martin Lotti explains ...