Liverpool’s Earnings from Nike in 2023/24 ConfirmedLiverpool have learned exactly how much they generated from their ...
The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...
The TRX Mesh SPZL gets a full makeover with extra overlays, tweaked materials, refined eye stays, and reworked tooling. The ...
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...
Details of the 2025/26 adidas Liverpool kits, both home and away, will be unveiled through official club and adidas channels.
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The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...
Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...
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Why Kim Kardashian's bold move into sportswear could redefine women's activewearA week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...
The Japan, Taekwondo and Tokyo share multiple design traits. The first were originally made for the 1964 Tokyo Olympics, with ...
Inspired by the 1890 $1000 Treasury Note — commonly known as The Grand Watermelon — this sneaker features an inverted 1000 ...
The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.
Liverpool Football Club has announced a multi-year kit deal with Adidas, replacing Nike after five seasons. The new agreement ...
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