Effective retail media attribution, supported by Nielsen’s measurement, helps advertisers understand the impact of their media campaigns in the context of their broader marketing efforts. Nielsen’s ...

InvestigateTV+ airs in all 113 Gray markets. During this season, the show expanded its footprint into more non-Gray markets. InvestigateTV+ is now cleared in 46% of the U.S daily while InvestigateTV+ ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox Media renews measurement agreement with Nielsen, was first published at ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

affecting only a small portion of AT&T's portfolio of central offices and has no impact on jobs or changes in the services, the company said. The Dallas, Texas-based company's shares rose 0.7% in ...

Want to brand your business without breaking the bank? The best free logo maker will be an essential tool in your marketing kit - and after testing these completely free logo designers ...

Canva Logo Maker is our pick for best logo maker. Popular among small businesses, marketing departments, and social media teams, Canva offers features that are as easy to use as they are numerous ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research data. The rating agency said just over 24.5 million watched Trump’s ...

Jon Favreau, Jon Lovett and Tommy Vietor, co-hosts of 'Pod Save America,' join Morning Joe to discuss the first few days of the Trump administration and how Democrats can excite voters.Jan. 22, 2025 ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...