Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Northwestern (8-14, 1-10 B1G) defeated Penn State (10-14, 1-12 B1G) 69-63 for its first win since Dec. 21. Despite shooting ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...