As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

2025 was a great year for the theme park industry. At the top of the list, we of course saw the opening of the incredible ...

Motion capture can look great or cheap, but these 10 characters represent the best examples of how the technology can bring ...

Hollywood starts 2026 with 'Avatar: Fire and Ash' No. 1, as James Cameron's sci-fi epic crosses $1B ‘He never asks for ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego retired its highly detailed Tree House in 2024, and Amazon is only retailer still selling the 3,036-piece model.

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...