Adidas said it had "superior replacements" when a viral video showed a Nike Kobe sneaker falling apart on a basketball court.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of ...

LONDON (Reuters) – Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new ...

Nike and the NWSL's creative brains were not ... we also made sure to include an 'outer pride' (an additional motto or logo selected by the team) to more personally reflect their community ...

Nike, right? That is what a good logo can do. It speaks volumes in an instant. Recognition is not the only thing logos offer; they also create emotions. When you look at that trefoil symbol, it may ...

By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

Lightweight is the key feature of the latest member of the adidas golf shoe family: the Adizero ZG. The shoe was designed with every kind of golfer’s game and wellbeing in mind. Since core ...

That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...

In this list, we've searched the internet for our favorite pairs of golf shoes from brands like Skechers, Nike, Adidas, Air Jordan, New Balance, and more. Why you'll love it: These shoes from G/FORE ...

there’s the modern and minimalist logo. These are the shoes that Michael Jordan during most of his rookie season with the Chicago Bulls in 1984-85, while Nike started selling the Nike Air Jordan ...