Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
New ‘Yellowstone’ Spinoffs Stoke Feud Between Paramount and NBCUniversal
The entertainment companies have sparred over whose streaming service has the rights to air shows based on the hit western ...
Larchmont Chronicle1d
Larchmont’s forgotten film colony: Paramount Studios – Film studio transformed Larchmont Village
The distinctive village-like commercial district along Larchmont Boulevard developed in tandem with the studio’s expansion. Developer Julius LaBonte had begun subdividing the former agricultural land ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
Confused about the new streaming options? Here is a guide to all the services
As Max enters the chat, Australia is awash with TV. Here’s an outline of your options if you’re thinking about a refresh of ...
Inside Paramount’s bumpy sale: the president, a scion and a possible sheikh
They have to get [the deal] approved,' said Mario Gabelli, a longtime Paramount shareholder. Gabelli and others are eager for ...
Megan Thee Stallion, Kathy Bates, Keke Palmer and Cristin Milioti Among Gracie Awards Honorees
The Hollywood Reporter's senior editor, film, Rebecca Keegan, is on the digital media winners list for her podcast 'The ...
'Communication is paramount in any creative partnership’: a day in the life Joshua Blum and Han West
Heading the company is founder Joshua Blum, a producer who made his mark on the entertainment and advertising industries by ...