The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super Bowl commercials.

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Well, I have got good news for you! You can make delicious BBQ potato chips right in your air fryer. They’re a perfect ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.