The publicly traded Pelican State success story has evolved to become the largest outdoor advertising company in North ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

New guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively ...

Novo Nordisk today issued the following statement regarding the announcement by Hims & Hers that they will unlawfully ...

For many decades, artificial intelligence was considered a product of science fiction, a world with futuristic robots, ...

Claude's Super Bowl debut gently mocks OpenAI's plan to bring ads into ChatGPT, declaring "Ads are coming to AI. But not to ...

Public trust in advertising is on the rise, but ‘suspicious advertising’ is an increasingly significant factor in levels of ...

Alkimi adopts the Sui Stack to execute advertising auctions and settlements to enable verifiable outcomes and enterprise privacy.

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

The Advertising Association has published a best practice guide for using generative AI responsibly in advertising.

Novo Nordisk brought in Justin Long and John Hodgman, who had been in the Apple "Get A Mac" ads from 20 years ago, to star in ...

Anthropic Pinky-Promises It Won't Add Ads to Claude ...