The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

Buoy is the Seattle sea-troll who inhabits the caverns of Climate Pledge Arena and for who nothing beats a day filled with Kraken hockey and the team's fans. Buoy's favorite meal is Shark mixed ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.