The 40mm Signature Prime lens is fast, incredibly sharp, and also very lightweight. The 40mm focal length gave us the ability to shoot a close up without distortion as well as be able to move back to ...

ARRI has unveiled a new set of their Signature Zoom cine lenses, pairing up nicely with the 16 prime versions which debuted in 2018. The four new ARRI Signature Zoom lenses are built for cameras with ...

As you start to shop for lenses, you'll come across the terms "prime" and "zoom." But as with most gear decisions, understanding what those are, what their impact is and what you should choose isn't ...

ARRI has launched a new line of Impression V Filters that it says are a cost-effective way to achieve multiple looks with a single lens set. ARRI has taken the covers off a new line of Impression ...

MUNICH—ARRI is launching its new line of Impression Filters with eight Impression V Filters that give a vintage feel to Signature Prime and Zoom lenses. The four negative and four positive diopter ...

We may receive a commission on purchases made from links. Most photographers will start out with zoom lenses, but the more serious you get about the hobby, the more likely you are to seek out ...

Shopping for a new lens for your mirrorless camera? You should really get a prime lens instead of a zoom lens — here’s why. Prime lenses, on the other hand, are relatively simple. There are no complex ...

If you’re new to the world of photography, the idea of a lens that doesn’t zoom might seem a bit odd. Even our phones have zoom lenses on them now, or a least a version of zoom thanks to multiple ...

The same applied to a new tilt-shift lens from Venus Optics, the Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5x Macro. Available for both full-frame and medium-format cameras, it launched in Sony E, Nikon Z, ...