Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The answer is no on Crocs and athletic slides as well—sorry. It may be hot out there, but Post has a simple rule: If your ...

For small business owners, protecting your creative assets is just as important as protecting your physical property. Angela ...

At the core of Bank Zero’s business banking product is its fully-digital relationship banking functionality that is supported ...

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...

After a year in business, Belle Whipple, owner of Belle's Coffeehouse, 116 N. Michigan Ave., stands next to her cafe's new ...

Understand trademark registration, its importance for brand protection, and a step-by-step guide to securing your business's identity and ...

Generative AI's potential to bolster business is staggering. According to one 2023 estimate from McKinsey, in the coming ...

Jonathan Luffarelli is a marketing professor at MBS School of Business (France). He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like ...

In a strong debut, Michael Rider kept the best bits of the Hedi Slimane and Phoebe Philo eras, while adding his own ...

Heather Torres started her seasonal pumpkin delivery business in 2020 after years of decorating her own porch as a hobby. Now she's franchising.

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...