The city of Princeton is holding a City Logo contest for the best design, with the winner receiving $50 in Chamber Bucks to ...

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...

People are starting businesses at higher rates than ever before. According to data from the US Census Bureau, 5,481,437 new ...

Jonathan Luffarelli is a marketing professor at MBS School of Business (France). He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like ...

A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.

Picsart’s AI Logo Maker enables anyone to explore or uplevel their branding, experiment with new styles and icons, and build the business they’ve dreamt of, anytime, anywhere.

During a recent tour, a tiny drone buzzed around the new complex, capturing footage for a marketing video that was being produced to tout the company’s new custom printing division. Keep it Simple — ...

In 1971, Carolyn Davidson’s good friend Phil was starting a business. He asked her to design a logo, something simple that could be cut out and stitched easily since he was creating some apparel ...