New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

The marketing playbook is undergoing a pivotal shift amid evolving economic landscapes, demanding strategic and thoughtful planning from businesses across the region. In MENA, companies are grappling ...

Disney Legend and voice of the original Ariel in Disney's The Little Mermaid introduces the new show to the media during a preview performance of The Little Mermaid, A Musical Adventure at Disney's ...

Tech companies and nations are locked in an AI arms race, prioritizing profit and dominance over safety and threatening human ...

You’re attending a video call, screen-sharing a deck, jotting notes in real-time, and just when you try to crop an image for a follow-up email, your phone stutters. Lag, crashes, or overheating: it’s ...

Elon Musk and hundreds of other tech mavens wrote an open letter two years ago warning AI would 'automate away all the jobs' ...