The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Vegas Golden Knights Senior Graphic Designers Veronica Carpenter and Stephanie Suominen bring the team’s brand to life on a ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...

Korean Air has launched a new corporate branding - including updating its logo for the first time since 1984 - as it works ...

Sport-centric creative agency, Sport Design Australia (SDA), has shared the new visual identity for Woolworths NetSetGo – a grassroots participation program from Netball Australia.The ...

Sport Design Australia (SDA ... We were tasked with creating a refreshed logo, brand, and visual identity that embodied the joy, excitement, and pace of the program. We’re incredibly proud ...