Maybe it's the scent of freshly brewed beans that beckons us in, or maybe it's the mystical maiden on that iconic green ...

Starbucks is traditionally known for its green siren logo. Now, the corporation will also be known as the first United States coffee chain to allow customers to use their own personalized cups when ...

"While scouring old marine books, a mysterious, nautical figure called to them, a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons ...