Starbucks has proven that you can modernise a brand without losing its essence. The new logo encapsulates its journey while inviting ... not just those with a professional background. The rebranding ...

Pictorial mark logos symbolically represent a business through an illustrative icon without using any words ... Negative space refers to the background, unused area surrounding the key images and ...

Starbucks ranks fairly high in quality, but on the value side of the equation, it gets its worst rating overall. “You can’t win without there being a very strong value proposition to your ...

Starbucks is laying off 1,100 workers, CEO Brian Niccol said in a companywide message that was made public Monday. The coffee chain is taking the action under its "Back to Starbucks" restructuring ...

Starbucks announced Monday it will lay off over 1,000 corporate workers and cut complex and unpopular drinks from its menu in an effort to turn around lagging sales and revamp the coffee chain ...

If you're a stalwart fan of Starbucks, then this one US capital is not for you since it's the only capital in the country ...

Starbucks is shaking things up with a new approach to its cold drink cups. Instead of the usual clear plastic, many locations are now serving iced drinks in cold compostable cups—a big step ...

Construction could begin soon on a Starbucks Café to be built on the former Wendy’s and Burger Tyme location on Johnston Street. A building permit for $1.5 million was issued for the project at ...

Starbucks is once again causing cup controversy, not with their annual Christmas cups, but rather the new compostable cups now being used for iced drinks. The Seattle-based coffee chain has been ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to put together more specific ways it looks to do ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...