Poorly designed questions and scaling problems can derail ... Example 1: A One-Sided, or Skewed, Scale Let's start with a classic example, which many a survey taker has had to endure. A one-sided, or ...

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. The ...

As you will see, mixed-mode questions, or scales, should be avoided ... we would be essentially unable to interpret the survey data. As we discussed, the solution is to collect information on ...