For 30 years, FINIS has been at the cutting edge of supporting technique in the sport of swimming, and more is to come.

How to get your lats, legs, triceps and core chiseled in the pool.

Swimmers often use different breathing patterns (i.e., variations in frequency of breathing) based on stroke and distance. Sometimes, a swimmer will maintain a single breathing pattern for an entire ...

The Summer Technique & Training Camp is a special opportunity to experience world class swimming in an exciting and motivating environment that is appropriately calibrated to help your athlete improve ...

How can you improve your swimming skill in the most efficient manner? Many beginner swimmers tend to jump right into the pool and start swimming once they can get good enough to swim across it for the ...

2019 has been a bit of breakthrough year for wearables that work in the water. Yes, we’ve had swimming watches for years and now most smartwatches and fitness trackers are well equipped for a dunking ...

Picture this: You're swimming laps while a virtual coach silently helps perfect your technique and provides real-time feedback. Small yellow digits glow softly in front of your eyes, displaying your ...

GREENVILLE, S.C. (FOX Carolina) - An Upstate mom said a swim technique proved to be lifesaving when her infant son fell into the pool. “It’s huge. It’s a lifesaving skill for them to learn,” ...

OZU, EHIME >> A hardy group of swimmers recently demonstrated an ancient battle-focused swimming technique in the Hiji River in Ozu. The ancient swimming style, known as “shumeshin­denryu,” originated ...