By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

With over 1 billion monthly active users and counting, TikTok’s increasing cultural impact—and therefore, its value to marketers—has become impossible to deny. And brands don’t actually ...

Media brands like The Washington Post, Lionsgate, and ESPN have all leaned into the platform. Five media publishers shared their strategies for building audiences on TikTok. TikTok has become a ...

So, here are some ways you can develop a TikTok marketing strategy to put your brand out there on this journey. Ask yourself: who do you hope to reach on TikTok? Before you start creating content ...

TikTok's E-Commerce Strategy Unlike a traditional marketing ... there is a lot of potential for brands to find new customers and increase sales through TikTok Shopping. It's important to establish ...

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...