New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and more.
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...