Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
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Nielsen & TransUnion Collaborate To Measure And Increase Accessibility To Advanced AudiencesNielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...
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New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and more.
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