Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...
Sky News Washington Correspondent Annelise Nielsen has claimed due to America’s trade surplus with Australia, the country has “more to lose than gain” if it imposes tariffs on Australia.
(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...
“He wants everyone to be unsure of what he’s going to say next,” Ms Nielsen said about President Trump. “He wants to throw in things no one expected.” ...