But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.

Amazon unveils Alexa+ with generative AI integration, offering personalized services and facing competition from Apple and ...

Amazon says its all-new Alexa Plus assistant will work across "almost all" existing Echo, Echo Show, and Fire TV devices ...