U.S. President Donald Trump on Wednesday urged Apple to scrap its diversity, equity and inclusion policies, a day after the iPhone maker's shareholders voted overwhelmingly to keep them in the face of growing pushback from conservative groups.

Apple Inc. investors rejected an outside shareholder proposal to end the iPhone maker’s diversity, equity and inclusion efforts, though Chief Executive Officer Tim Cook said that the company may make some adjustments to the program.

President Donald Trump on Wednesday posted on his social media platform that Apple (NASDAQ:AAPL) should rather get rid of its rules on diversity, equity, and inclusion and not tweak them after investors in the tech giant voted against a shareholder proposal to end them.

President Donald Trump said Apple Inc. should end its diversity, equity and inclusion efforts, ramping up his pressure campaign to erase the policies from US workplaces.

President Trump said Wednesday that Apple should “get rid of DEI rules” – one day after the iPhone maker’s shareholders rejected a conservative-backed effort to eliminate the programs. The Cupertino,