Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

Freevee, which got its start as Amazon’s IMDb TV but adopted its current name in 2022, is one of a handful of streaming services that rely on ads for revenue instead of paying subscribers. Paramount Global’s Pluto TV and Fox Corp.’s Tubi have similar models.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Amazon is moving forward with a plan to consolidate its FAST service Freevee into Prime Video, according to a report.

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based Prime Video product.

An Amazon spokesperson said the company has “decided to phase out Freevee branding.” “There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members,