Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...