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Xbox continues its push beyond consoles
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
Video game purists may not like it, but
Microsoft
is doubling down on its push to expand the
Xbox
business to devices outside of traditional consoles, including smart TVs, phones, and PCs. This is possible because of
Microsoft
's investment in cloud gaming ...
Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?
5m
Microsoft Gaming CEO Confirms Xbox Handheld Plans Similar to Nintendo Switch
Microsoft Gaming CEO Phil Spencer has confirmed plans to develop an Xbox handheld console, aiming to compete in the mobile ...
32m
Xbox November Update has friend requests, new Home page on Xbox app, AI search, and more
Mirosoft has features like a new AI-powered search, friend requests, a new Xbox app landing page, and more in its Xbox ...
Hosted on MSN
9h
Phil Spencer says Microsoft will release more Xbox games on other platforms - "I do not see sort of red lines in our portfolio that say ‘thou must not'"
Xbox
boss Phil Spencer says he is pleased with
Microsoft
's multiplatform push Spencer says there are no "red lines" when ...
CNET
21h
Microsoft's Xbox Handheld Is Coming. The Question Is When
The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.
GameSpot
2h
New Xbox Campaign Reminds People Xbox Is More Than Just The Console
Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass,
Microsoft
has rolled out a new ad campaign ...
1d
on MSN
"We think about the Xbox platform as the Xbox console, PC and cloud. We want them to be Play Anywhere." Microsoft strives to bring more Windows PC games to Xbox …
Xbox lead and Microsoft Gaming CEO Phil Spencer recently talked about the company's commitment to multiplatform releases ...
Thurrott
2h
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since
Microsoft
released its
Xbox
Series X console, and today the company kicked off a new ...
GameSpot
19m
Xbox Update Brings Back Friend Requests And Revamps Search On Console
As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...
3h
Xbox partners with unlikely companies to show you (almost) everything is an Xbox
Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...
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