After many expected the Thunder to have their way with the Pacers, disposing of them quickly with either a sweep or a gentleman's sweep, the series has been wildly competitive.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

The Indiana Pacers will face off against the Oklahoma City Thunder Friday in Game 4 of the 2025 NBA Finals at Gainbridge Fieldhouse in Indianapolis. The Pacers are leading the Finals 2-1 and have the home court advantage tonight.

After defeating the Oklahoma City Thunder, 116-107, on Wednesday to take a 2-1 lead in the NBA Finals, the Indiana Pacers, who started the season as a 66-1 title long shot and started the playoffs at 80-1,