Trade Desk's 39% post-earnings selloff is a market overreaction, creating a highly attractive risk/reward entry point. See ...

Aaru will add to IPG’s Acxiom capabilities in identity resolution and audience management, aiming to predict which audiences are most qualified for acquisition, upselling, cross-selling and win-back, ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Omnicom Group Inc. ("Omnicom") (NYSE: OMC) and The Interpublic Group of Companies, Inc. ("IPG") (NYSE: IPG) today announced ...

Omnicom Group Inc. ("Omnicom") (NYSE: OMC) and The Interpublic Group of Companies, Inc. ("IPG") (NYSE: IPG) today announced ...

Sir Martin Sorrell is vying to revive his struggling advertising agency by exploring a potential takeover of a rival group.

Sir Martin Sorrell’s S4 Capital has reportedly received a number of merger approaches including from US-based private equity ...

One Equity Partners, the owner of creative agency group MSQ, is among the parties which have sounded out Sir Martin Sorrell ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Concerns about redundancies, company restructures and AI are stopping agency staff from moving jobs, while recruiters report agencies’ hiring efforts are slowing.

The filing stated that the cuts spanned “executive, regional and account management level, as well as administrative, ...

The Competition and Markets Authority (CMA) has cleared the merger of advertising giants Omnicom and Interpublic in a deal ...