Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer ...

The goal with Project Amelia, explains Amazon, is to offer sellers tools that can then manage and grow their business. Image Credits:Amazon At launch, sellers will be able to retrieve information ...

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored insights, advice and business metrics designed to improve productivity and ...

Project Amelia was built on the Amazon Bedrock generative AI platform, which gives the company the flexibility to use different AI models to power the experience.