When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Are you a print subscriber? Activate your account. By Erika Wheless - 29 min 2 sec ago By Garett Sloane - 29 min 2 sec ago By ...

After splitting from his co-founders and leaving Supernatural, Paul Caiozzo has found a new role, joining Tombras as chief ...

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A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...