The marketing industry is entering a new period of uncertainty as brands, media companies and agencies contend with tariffs ...

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the ...

Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

It’s one thing to hear that “you’ll figure it out,” but it’s another to get practical advice from someone who actually has. A ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...