Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually ...

Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language ...

Microsoft announced the release of its “new decision-scoring model” named Microsoft-Decision-1 and it is already being tested in Copilot and Bing Search. What is Microsoft-Decision-1. Microsoft said ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility ...

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.

Google is investigating an issue with AdMob interstitial video ads that leaves users stuck on black screens with unresponsive ...

Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode ...

Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.

The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic ...