Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside ...

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...