Horry County Fire Rescue responded to a reported house fire on Trap Shooter Circle. Officials say flames and smoke were ...

One of the Grand Strand’s most popular events will not return in 2026, marking the second consecutive year the event has been ...

Horry County School District officials received an annual update Monday during a Facilities Committee meeting.

MARLBORO COUNTY, SC (WMBF) - One person is in custody after a shooting in a McColl area club early Monday morning.

Myrtle Beach Police Chief Amy Prock has announced her retirement from the Myrtle Beach Police Department, effective April 2. Prock joined the department in 1996 and served as chief for nine years.

Based on the Myrtle Beach Police Department’s year in review report, the city had a 48.25% decrease in Part 1 crimes since 2016. Crimes that fall under the Part 1 classification include violent ones ...

Canadian tourism at Myrtle Beach is down 30%, with political and economic changes believed to be driving the decrease.

Florence County Sheriff T.J. Joye confirmed that Coward was a corrections officer with the county. He added that the county ...

MCCOLL, SC (WMBF) - The town of McColl has a new police chief once again. Mayor Robert Outlaw told WMBF News that Jonathon ...

Expect a COLD and WINDY start to the week. Wind chills will make it feel even colder for the next couple of days.

MYRTLE BEACH, SC (WMBF) - The Vintage Market Days event wrapped up Sunday, and businesses reflected on the weekend sales.