AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...