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Roger Lambert, ad film director and founder of the original Studio Lambert, has died at the age of 96. Lambert began his ...

Vera attracted 22.7% of the viewing audience on 1 January. by Beau Jackson ...

US-based marketing firm Marketbridge has expanded into EMEA with the acquisition of Mission Group’s April Six. by Evie ...

The gross income of the top 50 UK indie groups crept up to £3bn in 2023, the report by Moore Kingston Smith revealed.

The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

The series of ads was produced by Oh My! Creative. by Lucy Shelley ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The readers of Campaign have crowned Hiscox's "Bad Knockoff" winner of this year's Audio Ad of the Year Award. We spoke to the team behind the work. As a relatively small brand that’s not on TV, ...

While signal resilience in the form of Meta’s Conversions API, Google's Enhanced Conversions, and server-to-server integration have become crucial for measurement within a single channel, following ...