Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, ...

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to expand their businesses by easily ...

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" ...

Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers ...

CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach ...

Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path ...

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated ...

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global ...

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media ...